CMPC employees are trained as tutors of the “Communities that Read” literacy initiative

This ambitious plan seeks to address the reading crisis in Chilean children, empowering parents and caregivers as key educators and involving CMPC collaborators as tutors.

Simultaneously in Santiago, Puente Alto and Los Angeles, districts in central and south central Chile, 39 CMPC employees were trained to be corporate tutors of the Communities that Read plan, which seeks to address the literacy emergency at the national level.

Collaborators were able to review the booklets they will use to work together with the families, in addition to better understanding their roles and practicing how the dynamics of the training meetings will go. The future tutors were trained by members of the CMPC Foundation through the technique of role playing, where they modeled the work method the tutors will use once the plan implementation begins in the various districts.

Iván Ramírez, Deputy Manager of Accounting for CMPC Biopackaging, pointed out that being part of a child’s reading development is what motivated him to participate in the initiative as a corporate tutor. “I believe that reading is a powerful tool that transforms realities, and it’s extraordinary that CMPC has taken this initiative by getting involved with local communities because we can all do our part to help families get involved in this wonderful world of reading,” he said.

The collaborators will work in pairs and will each lead five families, meeting with them once per month in order to give them the tools and tasks necessary for them to teach and reinforce reading with children at home.

Communities that Read

“Communities that Read” is an initiative of CMPC that seeks to address the literacy
emergency ongoing in Chile, delivering tools to the parents and/or caregivers to be the main educators of their children. The plan envisages the use of corporate tutors, CMPC collaborators who commit one morning a month to
train parents in the community to then teach their own children to read.

Preliminarily, the territories covered by the plan are those close to the industrial
facilities or company buildings in Chile with a focus on those with the poorest
educational results on the latest SIMCE – the national assessment that measures educational levels of school institutions – such as Central Station and Puente Alto,
in the downtown area, and Los Angeles, Laja, Mulchén, Villa Mininco and Nacimiento in the
south.