SOFTYS AREA
It seeks to meet people’s daily needs through the manufacture and marketing of tissue paper products, personal care and non-household goods made from virgin fiber and recycled materials.
With a presence in more than 20 markets via its 22 commercial offices, it reaches more than 500 million consumers globally with its 10 regional brands and more than 20 local brands.
It seeks to meet people’s daily needs through the manufacture and marketing of tissue paper products, personal care and non-household goods made from virgin fiber and recycled materials.
With a presence in more than 20 markets via its 22 commercial offices, it reaches more than 500 million consumers globally with its 10 regional brands and more than 20 local brands.
BUSINESS LINES
Consumer Tissue 
It produces tissue products for mass consumption, which stand out for their quality, softness and performance in hygiene and cleaning tasks.
Personal Care 
It manufactures products for personal care, protection and autonomy at different stages of people’s lives.
Away from Home 
It delivers professional hygiene and cleaning solutions to customers, companies and institutions.
The purpose of Softys is to develop brands that deliver the best everyday personal care products needed at every stage of life.
The purpose of Softys is to develop brands that deliver the best everyday personal care products needed at every stage of life.
Gonzalo Darraidou
CEO SoftysCountries’ development and progress involves innumerable challenges and goals. As Softys, we seek to remain up to the task and anticipate people’s everyday needs. Our work is motivated by creating sustainable products that are always there for our customers, providing comfort and satisfaction at every stage of their lives.
